So one of my mentors in my head, Cheryl Wood, posted on social media last week about knowing the difference between cheering fans and paying customers. I promise, I hollered when I read it! I can't count how many people come to me and say I don't know why my business is not growing, I am always on social media promoting. Translation: You are always on social media blending in and doing what everyone else is doing! Social media is important yes, but it's only a piece of what should be a bigger marketing strategy. Here are three reasons why you should do more than social media:
Fans, Fans, Fans: Of course I had to say this one first. There are so many people on social media that call me their "future business coach," I can name at least five people who have been saying it for the last three years and not taken ANY action. They have never attended any events and not purchased one product or enrolled in one coaching program. While I am beyond grateful for their ongoing support, imagine where I would be profit-wise if I was depending on them becoming a client. Know the difference between your cheering fans and paying customers.
It's Not Yours: The fact of the matter is that it really is not yours. At any given moment Facebook, Instagram, Twitter can delete your profiles and take away your followers/friends forever. Do you know what you would do if this happened? For example, Facebook used to make it so easy for businesses to promote their business via fan pages. Now it's pretty much all monetized, translation: pay up or your posts won't show up. Ouch! Imagine if all other social media outlets found ways to monetize better, a lot of businesses would be screwed. Don't let that be you.
Any Given Sunday: One thing that is guaranteed about social media is that it is always evolving. Always. You never know how this can impact your business. For example, in my opinion Instagram caters more to creative people because of it's picture-based platform. Hence, why many makeup artists and boutiques only use this to market themselves.......but then comes this beast called Periscope. In my opinion, Periscope caters for more coaches and people with an education-based business. You never know what social media platform will become more popular and less catering to your business.
If you are only using social media to market your business, then you are truly cheating yourself and your customers! Your job is to market yourself so your business is visible to your potential clients. Think about the people waiting for your product/service who don't know that you exist! Don't cheat them. If you need guidance with your marketing strategy, let's chat about it. Click here to apply for a one-on-one with me, I would be happy to assist you!