A few weeks ago I came across a post on social media that talked about how a secret of the best CEO's is that they are willing to pay for advice to get shortcuts to success. Reading it, I could not help but think about my own journey with investing in myself and my business. It's true, if you are looking for a slight shortcut to success- the best thing you can do is hire someone who has been in your shoes before and learn from their mistakes as well as what they did the right way to end up where they are.
The truth is, six and seven-figure businesses do not just happen. In fact, studies show that less than 10% of entrepreneurs will ever make over six-figures annually. There are systems that must be in place to get you to that point, and you must be strategic. Here are three things I invested in very early on to get a slight shortcut to success:
Assistant: At some point in your business, you have to graduate from being a small business owner and become a CEO. The thing about CEO's is that they are great at working on the profit generating tasks and delegating everything else. It is rare that you will walk into a business and see the CEO answering the phones and screening calls, why? Because he is on the phone generating new leads and working on new strategies. Yes, hiring an assistant is an investment but the right assistant can take your business to a new level. Also, there are cost-effective ways to hire an assistant if your budget is low. Click here to ask me how.
Business Coach: Sorry, but you can't escape this one. I'm not just telling you this because I am a business coach, I am telling you this because I have had a business coach since 2012 and it has helped my business grow tremendously. It's not as hard to increase your revenue by 146% in less than a year when you have someone teaching you who has already passed the six-figure mark multiple times. This is not to say that your business cannot be successful on your own, but it will definitely take more time. The longer you spin your wheels, the longer it will take you to get to your desired results. Perhaps the biggest benefit of having a business coach is the accountability that it provides. Of course, the best way to make sure this works is hiring the right person for your business. Also, if you are not ready to make an investment in a business coach then there are other resources that may work for you. Apply for one of our discovery sessions here to see what resources we have that may work for you.
Events: Each year, I attend three or four conferences that cover topics related to my business. Conferences are a great investment because of the people you meet there and of course the knowledge you get. Many of my clients are people who I have met at conferences. Years ago I used to get asked,"how do you find people who are willing to pay for services?" My secret was the I would attend events that required an investment! If a person is attending a conference that requires a substantial investment (most start at $400) then chances are they are willing to invest in themselves to get a step-by-step private experience with a business coach. If you are looking for conferences to attend, www.conferences.com is great resources to help you find them.